Muhammad Ali has been unveiled as the new face of Louis Vuitton, starring in a run of print ads launching tomorrow across 60 countries.

Following in the footsteps of Angelina Jolie and Keith Richards, the campaign, shot by Annie Leibovitz, features Ali in his Phoenix backyard with his grandson and a Louis Vuitton 'Keepall 50' bag. The ad's the latest in the label's Core Values campaign, which focuses on iconic individuals and their life journeys.